Data-Driven Optimization of Paid Media

Spearheaded a data-driven paid media strategy using A/B testing and smart ad spend allocation, resulting in 1M+ views and 20K+ new followers across platforms in 5 months.

Duration
5 Months

Tools
Google Analytics // Notion // Asana // Hubspot // SparkAds // Sprout Social // Google Ads // Meta Ads

Role
Digital Product Lead

Year
2025

Client
Digital Product/Service Brand

The Challenge

⚙️ “Before this, we were spending blindly and hoping for the best, but now every dollar has a purpose.”

The client had been allocating ad spend randomly, resulting in inconsistent engagement and wasted budget.

We needed to optimize paid media using data, not guesswork, to expand reach and drive meaningful clicks.

My Role

Digital Product Lead

As the Digital Product Lead for this project, I co-led this segment from beginning to post-launch.

Main Tasks:

Capturing and editing assets

Copywriting and optimizing SEO

Designing and scheduling A/B test campaigns

Managing budgets and ad placements

Analyzing performance and adjusting strategy

Reporting results with insights and recommendations

The Objectives

Our goal was to transform the client’s ad strategy from reactive to results-driven. To do this, we set out to:

📌 Maximize ad performance through continuous A/B testing of content, platforms, and formats

📌 Eliminate wasted spend by making data-backed decisions instead of relying on assumptions

📌 Grow reach and visibility by identifying and scaling the highest-performing assets

📌 Increase follower count and engagement across key social platforms

📌 Build a repeatable framework for long-term paid media success

The Process

  • Uncovered key motivators and gaps by studying the target audience and competitor tactics

  • Planned and produced assets tailored for testing across formats, tones, and platforms

  • Launched structured tests to measure performance and engagement on each variation

  • Allocated budget only to top-performing content, maximizing ROI on every dollar

  • Analyzed metrics weekly and adjusted in real time to stay aligned with goals and trends

The Results

Key Metrics:

📈 1M+ views from boosted top-performing posts

📈 20K+ new followers gained across all platforms

📈 Dramatically improved click-through rate and conversion tracking

📈 Client called the results “game-changing” and adopted our framework for future campaigns

“What we used to guess, we now know. The data-backed approach gave us clarity and incredible results.”

The Key Takeaways

💡 Data drives direction

💡 A/B testing isn't optional, it’s essential

💡 Smart spend beats big spend every time

💡 Consistency in content, agility in execution