Paramount+ aimed to deliver a high-impact screening event for a film, but wanted it to be a branded, immersive activation that would generate buzz across press, influencers, and core fan audiences. The mission was to create an unforgettable experience that extends brand impact beyond the screen.

Event Marketing

Client Paramount+

Year 2023

Role Brand Marketing Intern

Duration 3 Months

Tools Notion // Trello // Airtable // Canva // Hootsuite // Google Suite

The Objectives

📌 Execute a seamless, large-scale event for 1,000+ guests

📌 Coordinate logistics with vendors and internal stakeholders

📌 Design immersive experiences that amplify the brand

📌 Drive visibility through influencer outreach and VIP attendance

📌 Deliver entertainment moments that leave lasting audience impressions

The Process

  • Established timelines, deliverables, and clear workflows for seamless coordination

  • Curated branded activations that connected attendees to the Paramount universe

  • Identified and invited high-value influencers to drive post-event social coverage

  • Oversaw real-time event flow, ensuring on-brand experience delivery

  • Gathered feedback, engagement metrics, and post-coverage for internal reporting and social media content

The Results

📈 Successfully hosted 1,000+ attendees at a branded screening event

📈 Delivered a highly immersive experience that extended film engagement

📈 Secured influencer attendance, driving online visibility and fan buzz

📈 Achieved flawless coordination across all production and talent teams

The Key Takeaways

💡 Immersive design transforms events into brand touchpoints

💡 Strong vendor communication ensures flawless execution

💡 Influencer alignment amplifies post-event reach and cultural relevance

💡 Event marketing blends logistics with storytelling