Digital Marketing

Led segments of digital marketing strategy for Paramount+’s 2023 Hispanic Heritage Month and Diwali campaigns, delivering multi-platform impact including OOH and linear assets.

Client Paramount+

Year 2023

Role Brand Marketing Intern

Duration 3 Months

Tools Asana // JIRA // Airtable // Salesforce // Hootsuite // Notion // Mailchimp

The Objectives

📌 Drive engagement through optimized social, OOH and linear media campaigns

📌 Strengthen brand presence with high-visibility activations

📌 Support platform content discovery with curated campaign messaging

📌 Build internal alignment and industry credibility with educational content

📌 Align strategy with audience insights and competitive positioning

The Process

  • Benchmarked competitors and gathered insights to inform targeting and creative decisions

  • Coordinated with agency partners on creative ideating and tactical rollout

  • Shaped social and linear content formats to optimize for audience engagement

  • Supported the launch of a key Times Square billboard feature to drive reach and PR value

  • Developed a newsletter to align internal teams and highlight Paramount+’s cultural marketing leadership

The Results

📈 Flagship Times Square billboard featured during campaign

📈 Amplified campaign visibility across social, streaming, and OOH - 3.2M+ Views on YouTube alone

📈 Internal newsletter helped align teams and position the brand as a leader in marketing strategy

📈 Delivered a unified brand voice across all formats, driving consistent engagement

Key Takeaways

💡 Multichannel consistency builds brand equity and extends campaign reach

💡 Audience-driven insights lead to smarter creative and stronger ROI

💡 OOH placements reinforce brand trust and authority at scale

💡 Strategic collaboration ensures seamless execution across media types

💡 Thought leadership content deepens brand alignment and industry recognition