Campaign Management & Project Management

The Super Bowl is one of the most high-stakes advertising moments of the year. Paramount+ needed to launch a high-impact linear campaign that would air across major TV placements and rack up millions of views digitally on a tight schedule with zero room for delay.

Client Paramount+

Year 2023

Role Brand Marketing Intern

Duration 6 Months

Tools Airtable // Asana // Jira // Hootsuite // Trello // Salesforce

The Objectives

📌 Ensure all creative and media assets were delivered on time and in full

📌 Maintain clear, proactive communication across internal teams and B2B partners

📌 Support execution of a campaign that would drive mass viewership across platforms

📌 Enable strategic content decisions through organized project management

📌 Uphold Paramount+’s brand standards across all touchpoints

The Process

  • Built and maintained a detailed campaign calendar with check-ins and deadlines

  • Worked closely with B2B collaborators to align delivery timelines and creative specs

  • Facilitated real-time feedback loops to support smart, fast creative approvals

  • Double-checked asset requirements and ensured seamless transfer across platforms

  • Contributed to performance wrap-ups and team reflections for future optimization

The Results

📈 14 million+ views on YouTube alone, with additional reach across national linear broadcasts

📈 100% of campaign assets delivered on time, with no delays or resubmissions

📈 Seamless coordination with B2B partners ensured a smooth and efficient production workflow

📈 Maintained consistency and quality across platforms, formats, and teams

The Key Takeaways

💡 Strong project management is critical to the success of time-sensitive campaigns

💡 Clear communication is just as important as creative excellence

💡 Deadlines drive visibility: missing one could compromise millions in viewership

💡 Cross-functional collaboration makes or breaks high-impact media launches